A press release is a powerful tool for any business or organization looking to communicate their message to the media and the public. Whether it’s announcing a new product, service, or event, or sharing important company news, a well-crafted press release can help you reach a wider audience and generate interest in your brand.
If you’re not sure where to start, read on.
In this article, we’ll cover:
- Essential elements of a press release
- Press release examples
- Press release template
- Help you create your own effective press release
Essential elements of a press release
A press release should follow a specific format and include certain key elements, such as:
- The headline: The headline should grab the reader’s attention and give a clear indication of what the press release is about. It should be italicized and condense the contents in a powerful statement.
- The dateline: The location of the release followed by the date of release or FOR IMMEDIATE RELEASE in all caps.
- The opening paragraph: This is the most important part of the release and should provide a concise summary of the main message.
- The body: The body of the release should provide more detail and context around the main message.
- The boilerplate: This is a brief description of the company or organization and its mission.
- Contact information: The press release should include the name, title, and contact information of the person responsible for the release.
- The close: The close should include a statement indicating that the press release is over and a call to action, if applicable, followed by three pound characters to signify the end of the press release.
With these elements in mind, let’s take a look at some press release examples to help you get started.
Press Release Example 1: Product Launch
This press release example announces the launch of a new product, the XYZ Smartwatch.
XYZ Launches New Smartwatch with Cutting-Edge Features
San Francisco, CA – February 1, 2023 — XYZ, the innovative tech company, announced today the launch of its latest product, the XYZ Smartwatch. The smartwatch features cutting-edge technology and sleek design, making it the ultimate wearable for tech-savvy consumers.
The XYZ Smartwatch boasts a long-lasting battery, water-resistant design, and a range of customizable watch faces, making it the perfect choice for any occasion. With a built-in fitness tracker and voice-controlled assistant, the XYZ Smartwatch is the ultimate accessory for a modern, connected lifestyle.
“We are thrilled to announce the launch of the XYZ Smartwatch,” said John Doe, CEO of XYZ. “Our team has worked tirelessly to create a product that not only looks great but also provides a seamless, connected experience for our customers. We believe the XYZ Smartwatch is the future of wearables and we can’t wait for everyone to experience it.”
About XYZ
XYZ is an innovative tech company dedicated to creating products that enhance and simplify our daily lives.
Contact
John Doe, CEO
XYZ
[email protected]###
Press Release Example 2: Event Announcement
This press release example announces an upcoming event, the fictional 2023 Tech Summit.
2023 Tech Summit Brings Together the Best and Brightest in Technology
Los Angeles, CA, December 30, 2023 – The 2023 Tech Summit will bring together leaders and innovators in the technology industry to discuss the latest advancements and trends. This year’s summit will be held in Los Angeles, CA and will feature a lineup of top industry speakers and thought-provoking panels.
The 2023 Tech Summit is designed for those looking to stay ahead of the curve in technology. Attendees will have the opportunity to network with industry peers, learn from expert speakers, and gain new insights on the future of technology.
Some of the top industry leaders who will be speaking at the 2023 Tech Summit include:
- CEO of Google, Sundar Pichai
- CTO of Microsoft, Kevin Scott
- Co-founder and CEO of Tesla, Elon Musk
“We’re thrilled to bring together the best and brightest in the technology industry for this year’s 2023 Tech Summit,” said Jane Doe, spokesperson for the event. “Attendees can expect to gain valuable insights and make valuable connections that will help them stay ahead of the curve in their careers.”
The 2023 Tech Summit will take place on December 30, 2023 and will run from 9 a.m. to 5 p.m. PST. The event will be held at the Los Angeles Convention Center and tickets are on sale now.
For more information and to purchase tickets, please visit 2023techsummit.com.
Contact: Jane Doe
Phone: (555) 555-5555
Email: [email protected]About 2023 Tech Summit
The 2023 Tech Summit is the premier event for technology professionals, bringing together leaders and innovators in the industry to discuss the latest advancements and trends. The event is designed to provide attendees with valuable insights, opportunities for networking, and a glimpse into the future of technology.
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Press Release Example 3: Mergers & Acquisitions
This press release example announces an acquisition of two companies.
Company A Announces Acquisition of Primary Competitor, Company B
New York, NY, February 29, 2023 — Company A, a leading provider of [Insert Company A’s Product/Service], announced today that it has acquired its primary competitor, Company B. The acquisition will further enhance Company A’s position as the [Insert relevant industry] leader and provide additional growth opportunities.
“We are excited to welcome Company B to the Company A family,” said [Insert Company A’s CEO/President Name], CEO of Company A. “This acquisition is a testament to our commitment to providing the best [Insert Company A’s Product/Service] to our customers. With the acquisition of Company B, we will be able to offer an even wider range of [Insert relevant industry] solutions, enhance our R&D capabilities, and provide unparalleled customer support.”
Company B has established itself as a leader in the [Insert relevant industry] market through its innovative [Insert Company B’s Product/Service] and strong customer relationships. The acquisition will enable Company A to offer a comprehensive suite of [Insert relevant industry] solutions to its customers, providing them with a one-stop-shop for all their [Insert relevant industry] needs.
“Joining forces with Company A was the natural next step for us,” said [Insert Company B’s CEO/President Name], CEO of Company B. “Together, we will be able to offer our customers even more value and create new growth opportunities for both companies.”
The acquisition is expected to close in the second quarter of 2023, subject to regulatory approval and customary closing conditions. Financial terms of the transaction were not disclosed.
About Company A
Company A is a leading provider of [Insert Company A’s Product/Service] and has been serving [Insert relevant industry] for over [Insert number of years]. With a strong commitment to innovation and customer satisfaction, Company A has established itself as a trusted partner for [Insert relevant industry] solutions. For more information, please visit [Insert Company A’s website].
About Company B
Company B is a leading provider of [Insert Company B’s Product/Service] and has been serving [Insert relevant industry] for over [Insert number of years]. With a focus on innovation and customer service, Company B has established itself as a trusted partner for [Insert relevant industry] solutions. For more information, please visit [Insert Company B’s website].
Media Contact
John Doe
[Insert Phone Number]
[Insert Email Address]###
Press Release Example 4: Financial Results
This press release example announces financial results. Specific numbers are usually included for publicly traded companies while privately held companies share general, high-level numbers to preserve the privacy of their financials.
New York, NY, July 12, 2023 — Company A, a leading provider of innovative solutions in the technology industry, is pleased to announce record third quarter earnings for 2023. The company posted a significant increase in revenue and profit, highlighting the success of its recent growth initiatives and investments in research and development.
“We are thrilled with our results for the third quarter and are proud to be able to continue our growth trajectory,” said Jane Doe, spokesperson for Company A. “Our dedicated team, combined with our commitment to delivering the best products and services to our customers, has allowed us to achieve these outstanding results.”
The company’s third quarter results reflect a strong increase in both revenue and profit, driven by increased sales and improved efficiency in operations. The company’s investments in research and development have also paid off, with the introduction of several new, highly-anticipated products contributing to the growth.
“This quarter’s results are a testament to the hard work and dedication of our employees,” said Doe. “We are confident that our focus on innovation, customer satisfaction, and operational excellence will continue to drive our success in the future.”
About Company A
Company A is a leading provider of innovative solutions in the technology industry. With a strong commitment to research and development, the company is dedicated to delivering the best products and services to its customers. For more information, please visit the company’s website at www.companya.com.
Contact:
Jane Doe
Company A
(555) 555-5555
[email protected]
Press Release Example 4: Executive Appointments
This press release example announces executive appointment of a key role, CEO. Press releases can be used to communicate executive appointments, promotions and resignations to the market.
Miami, FL, October 1, 2023 — Company A, a leading provider of innovative solutions in the technology industry, is pleased to announce the appointment of John Doe as the new CEO, effective immediately. Doe brings a wealth of experience in technology and business management to the role, and will lead the company’s efforts to continue its growth and success.
“We are excited to welcome John to the Company A team as our new CEO,” said a representative from the company. “His extensive experience in the technology industry and proven track record of success make him the ideal candidate to lead our company into the future.”
Doe joins Company A from a prominent technology company, where he held a senior leadership role for several years. He has a proven track record of driving growth, improving operational efficiency, and developing strategic partnerships.
“I am thrilled to be joining Company A as CEO,” said Doe. “I have long admired the company’s commitment to innovation and customer satisfaction, and I am eager to work with the talented team to continue to drive growth and success.”
About Company A
Company A is a leading provider of innovative solutions in the technology industry. With a strong commitment to research and development, the company is dedicated to delivering the best products and services to its customers. For more information, please visit the company’s website at www.companya.com.
Contact:
John Doe
Company A
(555) 555-5555
[email protected]###
Press Release Example 5: Community Involvement
A press release example demonstrating community involvement by a company is as follows.
FOR IMMEDIATE RELEASE
Company A Showcases Their Community Spirit with Participation in “Toys for Tots” Charity Drive
Boston, MA – September 1, 2022 – Company A, a leading software company, has announced their participation in the “Toys for Tots” charity drive. The drive aims to bring joy to children in need during the holiday season by collecting and distributing new, unwrapped toys.
Company A is committed to giving back to the community and believes in the importance of helping those in need. Through their involvement in the “Toys for Tots” drive, they hope to make a positive impact on the lives of children and families in their community.
“We are proud to be a part of this initiative and support the mission of ‘Toys for Tots’ to bring happiness to children in need during the holiday season,” said Jeff Jones, CEO of Company A. “Our employees have been eager to get involved and have already begun collecting toys at our offices.”
The “Toys for Tots” charity drive runs from October 1st to December 20th, 2022 and donations can be dropped off at Company A’s offices by October 1, 2022. To learn more about “Toys for Tots” or to make a donation, please visit their website at [INSERT WEBSITE HERE].
For further information or to arrange an interview, please contact:
Jane Doe
[INSERT COMPANY NAME HERE]
[INSERT PHONE NUMBER HERE]
[INSERT EMAIL HERE]About Company A
Company A is a leading provider of innovative solutions in the technology industry. With a strong commitment to research and development, the company is dedicated to delivering the best products and services to its customers. For more information, please visit the company’s website at www.companya.com.
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Press Release Example 6: Industry Awards and Recognition
Companies that win awards or receive recognition for their work in an industry typically announce the achievement(s) via press release. Here is a great example of a press release for receiving such recognition:
FOR IMMEDIATE RELEASE
Company A Receives Prestigious Business Excellence Award for 2022
Los Angeles, CA – February 1, 2023 – Company A, a leading social media technology company, has been honored with the Business Excellence Award for 2022 by [INSERT AWARDING ORGANIZATION HERE]. This award recognizes outstanding businesses that have demonstrated excellence in their respective industries.
“We are thrilled to receive this recognition for our business achievements,” said James Boss, CEO of Company A. “This award is a testament to the hard work and dedication of our employees, who are committed to providing the highest level of service and quality to our customers.”
Company A has been committed to positivity in social media and has consistently demonstrated a commitment to excellence in all areas of their business, including employee satisfaction, revenue growth, and earnings. This award is a reflection of their efforts to maintain the highest standards in the industry.
The Business Excellence Award for 2022 was presented at a ceremony on December 4, 2022 in Los Angeles, CA.
For further information or to arrange an interview, please contact:
John Doe
Company A
[INSERT PHONE NUMBER HERE]
[INSERT EMAIL HERE]About Company A:
Company A is a leading provider of innovative solutions in the technology industry. With a strong commitment to research and development, the company is dedicated to delivering the best products and services to its customers. For more information, please visit the company’s website at www.companya.com.
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Press Release Example 7: Research and Development
Research and development can lead to amazing breakthroughs for businesses and mankind. Such breakthroughs ought to be shared with the world. When they are, you can expect a press release example like this:
FOR IMMEDIATE RELEASE
Company A Announces Groundbreaking Discovery of Siliphene
Berkeley, CA – April 14, 2022 – Company A, a leading biotech company, has announced the groundbreaking discovery of Siliphene, a new material with unique properties and potential applications in nanotechnology. The discovery was made in the company’s research and development division, led by Cockroft Walton, Head Researcher at Company A.
Siliphene has unique electronic and mechanical properties that make it well-suited for a wide range of applications, including nanotechnology, quantum computing, and time travel. The discovery of Siliphene is a significant milestone for Company A and is expected to have a major impact on the technology, defense, and consumer packaged goods industries.
“This is a truly exciting discovery for our company and for the industry as a whole,” said Fred Einstein, CEO of Company A. “Siliphene has the potential to revolutionize the way we approach nanotechnology and we are confident that it will have a significant impact on the industry in the years to come.”
Company A is committed to advancing the state of the art in nanotechnology and is dedicated to exploring the potential of Siliphene and other innovative materials.
For further information or to arrange an interview, please contact:
Jane Doe
Company A
[INSERT PHONE NUMBER HERE]
[INSERT EMAIL HERE]About Company A:
Company A is a leading provider of innovative solutions in the technology industry. With a strong commitment to research and development, the company is dedicated to delivering the best products and services to its customers. For more information, please visit the company’s website at www.companya.com.
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Press Release Example 8: Regulatory Compliance and Legal Updates
Publicly traded companies have a legal obligation to make the general public aware of certain financial and legal information. Here is a press release example concerning regulatory compliance and legal updates:
FOR IMMEDIATE RELEASE
Company A Reports Strong Fourth Quarter 2022 Financial Results
New York, NY – February 1, 2023 – Company A, a leading widget manufacturer, today announced their financial results for the fourth quarter of 2022. The results reflect continued strong performance across the company, with 35% year-over-year growth and $.12 earnings per share.
“We are pleased to report another quarter of strong financial performance, driven by our focus on employee satisfaction, supply chain efficiencies, and breakthroughs in research and development,” said Neil Harris, CEO of Company A. “Our continued growth is a testament to the hard work and dedication of our employees, who are committed to providing the highest level of service and quality to our customers.”
Company A remains committed to making the world a more convenient place and continues to invest in growth initiatives that support their long-term success. The company is optimistic about the future and looks forward to continued growth and success in the coming year.
For further information or to arrange an interview, please contact:
John Doe
Company A
[INSERT PHONE NUMBER HERE]
[INSERT EMAIL HERE]About Company A:
Company A is a leading provider of innovative solutions in the technology industry. With a strong commitment to research and development, the company is dedicated to delivering the best products and services to its customers. For more information, please visit the company’s website at www.companya.com.
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Press release template
The press release examples above follow a very simple press release template. Here it is for your own use:
FOR IMMEDIATE RELEASE
[HEADLINE]
[CITY, STATE] – [DATE] – [OPENING PARAGRAPH]
[BODY]
About [COMPANY]
[BOILERPLATE]
Contact
[CONTACT INFORMATION]
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Conclusion
Now that you have multiple press release examples at your fingertips, your next press release should jump right off of the computer. If you need additional help with writing or publishing a press release, place an order with Brander to get help from a team of professionals.
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